Powered by MA

Why Leaders Hire Us

Because we don't fix the symptoms—we decode the swirl.

Hi, I'm Misti.

Founder of Powered by MA, I work with founders, executives, and senior leaders navigating complexity, growth, and the people dynamics no one teaches you how to lead through.

Over the past 20 years, I've led transformation across industries—from scaling startups to $100M+ enterprises. I've worked inside professional services firms, manufacturing companies, tech ventures, and Fortune 500s. I've facilitated hundreds of executive sessions and guided leaders through the moments that shape culture and define legacy.

This isn't just what I do. It's who I've always been—the one who makes sense of the swirl and helps others rise through it.

Misti Aaronson

Real Work. Real Impact.

Every swirl looks different. The good news? We know how to name it and fix it.

Fitness Franchise w/ 30 locations

Swirl:

Exec team and operations were split. No leadership structure. Longtime friendships blurred accountability.

Reset:

Restructured the org, facilitated 2 all-hands retreats, improved relationship dynamics between founders and new leaders.

Result:

Streamlined ops, retained top talent, diversified leadership—and the CEO reduced workload by 40%.

Economic Development Agency

Swirl:

Toxic leader eroding morale. Execs nearing retirement with no plan. Recruiting and retention declining.

Reset:

Removed the toxic leader with care, designed succession plans, coached execs 1:1, and rebuilt trust.

Result:

Employee engagement scores rose significantly across the board—within one year.

Swirl Reset Sprint

Swirl:

Culture diluted by global growth. Misunderstood exec team. Brand identity unclear.

Reset:

Unified the vision, leveled up leadership, built internal culture metrics, and activated employee input.

Result:

Reconnected team, clear brand and vision, improved culture, and clearer leadership paths.

Manufacturing Tech Company

Swirl:

Brand was stale, employee engagement down, and market share slipping.

Reset:

Elevated CEO comms, repositioned the company as a digital transformation leader, and engaged the team in the shift.

Result:

Brand upgraded. Energy restored. Team re-engaged—and positioned for acquisition.

Clients Include

Benjamin MooreKaiser PermanenteJohn HancockCrocsChildren's NationalInSource SolutionsNew BalancePlanet FitnessWB Engineers + ConsultantsTwilightRob Levine LawBaltimore Development Corporation

Tacos & Testimonials

Tacos 🌮 are a fun way to give shout outs for big wins and moments that mattered in Slack. I never ask for tacos or testimonials. I just do the work. And when you leave a trail of clarity, momentum, and magic—people talk.

"You are one of the best executive leaders I've ever known. Bottom line: every business needs a Misti."

"Tacos are wholly insufficient for your strategic genius. You're like guac, margaritas, and tres leches—exceptional at every layer."

"Your leadership is a HUGE momentum builder for me. Mondays with you hit different."

"You pulled us out of chaos, wrote a killer roadmap, and led us into clarity with urgency, creativity, and heart."

"You show up authentically, rally the team, and solve the toughest challenges. You make people believe."

"You create decks that get meetings, strategies that close deals, and experiences that shift culture."

"There is NO ONE better. You've exceeded my expectations every single time."

"You're the closer. You get the big stuff done—fast, beautifully, and with heart."

"Your honesty and willingness to share what I needed to hear, not just what I wanted to hear, meant a great deal to me. It helped me gain clarity on what I was truly feeling and pulled me out of a mental loop I hadn't even realized I was stuck in. It's remarkable how simply talking things through can illuminate a completely new path."

Ready to Get Out of the Swirl?

Stop spinning. Start solving.
Let's decode what's really happening and build your path forward.